The Challenge: For years, this educational institution had endured multiple design variations from different contributors and it had become difficult to manage their brand. The challenge for designthis! was to refresh the Justin-Siena brand personality and re-connect with its audiences in new ways with stronger messaging.

The Strategy: The design needed to cross over multiple media – brochures to banners to ads to billboards – so the creative was just as important as the management. Through our studying of the school and conversations with staff, our focus became highlighting the active student body, associating messages about Justin-Siena’s points of difference, and their commitment to them and their future.

The Result: We created a focused, modular design that was consistent and clear to their intended audience. The early design foundation made it easy to transfer their brand to new and existing materials and there has been a clear improvement in brand perception.