designthis! A Napa Valley Print and Web graphic design studio. Identity. Print. Packaging. Web.

phone 707 / 252 / 9425


Year Archive

2011 Archive

We’re pleased to be honored with 3 American Graphic Design Web Design Awards for our design and development of two websites and one animated invitation for the web.

The websites were for wine producer, Turnbull Wine Cellars, based in Oakville, CA, and the local non-profit, A Voice Found, based in Yountville, CA. For Turnbull, we created a new website design that also set the tone for rebranding all of Turnbull’s marketing materials. The website allows the client to update content in-house, and integrates an online shopping cart for simple maintenance and customer ordering. For A Voice Found, we created a professional website to support ongoing communication and fundraising efforts to assist teenagers and young adults. The site also gives the client the ability to update content in house – a big plus for non-profits!

The animated invitation was a dream project – a once-in-a-lifetime 125th anniversary event where we were asked to create an unforgettable online invitation for long time client, Far Niente, based in Oakville, CA. We also created all print materials for the exclusive event.

We are proud of the quality of work from everyone at designthis! and applaud their efforts. The work is not only great a example of solid design, but core expressions of the brand for each of these organizations. Thanks to our amazing, visionary clients who put their trust in our capabilities and creativity.

See the winning designs posted on the GDUSA website.

Turnbull Wine Cellars crafts their award-winning wine using fruit sourced from five stellar estate vineyards in Oakville and Calistoga. This diversity of fruit sourcing and exemplary viticultural work allows the winemaking team the ability to create wines with distinctive flavors that capture the personality of each vineyard site.

Turnbull Wine Cellars

designthis! recently visited Turnbull’s branding. After a quick polish to the logo, we set out to give a full makeover to Turnbull’s marketing materials and website to be more in line with their labels, artful winery style and high end wine. The result was a rich experience with textures and a bold, yet elegant color palette.

On the print side, we created wine club brochures and newsletters, advertisements, wine notes, direct mail pieces and concierge cards.  For the web, a user friendly (and mobile friendly) website that not only represents the brand at a glance, but provides details on the winery, wines and events in an interface that is easy to navigate. For maximum client functionality, the website uses a content management system (cms) so the client can add new events, edit product details and participate in overall management of their online presence.

Partners Kim Shaeffer and Amy Predmore started designthis! 15 years ago, and have grown it into an award-winning brand, print and web design agency with a wide array of clients and an impressive portfolio of work.

The agency began as a graphic design studio specializing in print materials (advertising, brochures, catalogs), and evolved early on to include website design services. Over the years, designthis! expanded its services to include complete creative and production services in branding, packaging, print, website, online marketing and search engine services.  Founders Kim Shaeffer and Amy Predmore are hands-on managers, with one serving as lead client contact on each account. Their in-house staff includes specialists in design, production and website coding, while their proven national network of contractors and vendors provide all support services an individual account may need.

What truly differentiates designthis! is the diversity of their client roster.  The agency works in wine, professional services, sporting goods and educational institutions, counting as its clients Vineyard 29, Far Niente and sister winery Nickel & Nickel, Turnbull Wine Cellars, Chiarello Family Vineyards, Portocork, Justin-Siena High School, Kaiser Permanente, Napa Valley Orthopaedics, Healthcare Management Systems, Sports & Leisure (including Everlast fitness products) , Grassi Construction, Napa River Inn, to name a few. The agency’s local non-profit work includes projects for Napa Humane, A Voice Found, Napa County Landmarks and Academy of Wine Communications.

A recent example of the scope of dt!’s work involves 10 year client Far Niente and their 125th anniversary celebration, which included a 2 minute animated movie invitation, e-marketing, specially-produced handout, and working with Grammy Award-winning violinist and Far Niente spokesperson Joshua Bell.  “The designthis! team has always provided us with an incredible level of creativity, professionalism and customer service, across a wide variety of projects in print and web.  We are very happy to have worked with designthis! as our primary design agency for over a decade,” says Mary Grace, Vice President, Communications & Marketing, Far Niente + Nickel & Nickel + Dolce + EnRoute of Far Niente.

Late last year, designthis! returned to their roots by moving from their Napa airport offices back in to downtown Napa.   Their new downtown studio has an urban loft feel, with plenty of space for free-flowing creative thinking.  “We started the agency with an office on 3rd St, then moved to 2nd street, spending seven years in downtown Napa. We loved being downtown but needed more space and moved to the Airport Park. What we gained in space, we lost in community – that sense of really being part of Napa,” says partner Kim Shaeffer.  “Our new location is perfect – convenient for clients, and easy access for us and our staff to enjoy the renewed energy of the downtown business community.”

“Doing business in Napa for 15 years has been truly rewarding. We’ve met incredible people along the way and I can’t imagine having our company anywhere else. Our passion for design, business and community keeps us engaged and motivated, and I feel proud of what we’ve accomplished,” says partner Amy Predmore, “I read that only 44% of businesses survive their first 4 years in business, so it seems our equal emphasis on creative, technology and client service is a winning combination.”

“When we decided to go into business for ourselves, we wanted a name that reflected the creativity, excitement and ‘out of box’ thinking that was in line with our design and business philosophies. “designthis!” is both our call-to-action and the desired response from clients,” comments partner Kim Shaeffer, “15 years in business has brought a world of experience and the opportunity to work with an array of clients. And the opportunity to build an amazing staff of designers that are equally passionate about what they do. Our passion for creative solutions, talent and excitement remain the same today. I attribute that to our staying power.”

Read Story in The Napa Register

The Challenge: For years, this educational institution had endured multiple design variations from different contributors and it had become difficult to manage their brand. The challenge for designthis! was to reinvent the Justin-Siena High School brand personality and re-connect with its audience in new ways with stronger messaging. The project originally began with a redesign of all print communication materials, with the identity redesign taking center stage once the school was prepared to communicate a new identity to students, faculty and alumni.


The Strategy: The design needed to cross over multiple media – brochures to banners, ads to billboards, eblasts to online ads – so the creative was just as important as the brand management. Through our studying of the school and conversations with staff, our focus became highlighting the active and diverse student body, associating messaging about Justin-Siena’s points of difference, and the school’s commitment to their education and future. Once the print creative and messaging was consistent, the new identity became the focus.

The Result: Through clear communications with the client on priorities and heritage for the new identity, we defined the iconic elements that best represent Justin-Siena as a college preparatory high school with a rich history in tradition. The school seal was an important element to the identity design where we embodied historical icons and language in a noble graphic used for special events and communications. For print communication materials, we created a focused, modular design that was consistent and clear to their intended audience. The new identity was transferred seamlessly to their redesigned print communication materials and there has been a clear improvement in brand perception and school interest.

We continue to work closely with Justin-Siena and are in the process of redefining their athletic program identity and mascot. For more information on this project, visit their site.