Founded in 1996 by Los Angeles transplants Kim Shaeffer and Amy Predmore, DESIGNTHIS! was born out of a passion for branding and a deep appreciation for the culture of wine country. From day one, we immersed ourselves in the wine industry, quickly becoming trusted creative partners to some of Napa Valley’s most respected brands—including Far Niente Family of Brands, Chateau Montelena, Cakebread Cellars, Fantesca Estate & Winery, Bouchaine Vineyards, Vineyard 29, and Mark Herold Wines.

With a team that brings diverse backgrounds in design, strategy, marketing, and digital, we offer a comprehensive understanding of what it takes to build and evolve a brand. Our wine industry roots have given us a deep fluency in every aspect of brand building—from packaging and storytelling to digital experience and customer engagement. While our work also spans industries like wellness, sports, and non-profits, our collaborative, strategic approach remains at the heart of everything we do—crafted to create lasting impact.