Building Brands with Expert Design & Branding | DESIGNTHIS!

Everything You Need. One Team You’ll Love.

“Resist the Usual” isn’t just our tagline. It’s how we think, create, and collaborate.

We’re creative partners, not just service providers, working closely hand-in-hand with our clients to ensure every project isn’t just good–it’s thoughtfully crafted and built to last. Our approach? Proactive, strategic, and insight-driven. We listen, dig deep, and work alongside our clients to refine their brand and vision. We anticipate challenges, uncover opportunities, and push creative boundaries. The result? Work that works—and a team you’ll actually look forward to talking to.

Resisting the Usual Since 1996

Founded in 1996 by Los Angeles transplants Kim Shaeffer and Amy Predmore, DESIGNTHIS! was born out of a passion for branding and a deep appreciation for the culture of wine country. From day one, we immersed ourselves in the wine industry, quickly becoming trusted creative partners to some of Napa Valley’s most respected brands—including Far Niente Family of Brands, Chateau Montelena, Cakebread Cellars, Fantesca Estate & Winery, Bouchaine Vineyards, Vineyard 29, and Mark Herold Wines.

With a team that brings diverse backgrounds in design, strategy, marketing, and digital, we offer a comprehensive understanding of what it takes to build and evolve a brand. Our wine industry roots have given us a deep fluency in every aspect of brand building—from packaging and storytelling to digital experience and customer engagement. While our work also spans industries like wellness, sports, and non-profits, our collaborative, strategic approach remains at the heart of everything we do—crafted to create lasting impact.

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Your Key Team

Kim Shaeffer
CEO, Chief Creative Officer

Amy Predmore
Co-Founder, Project Manager, Operations

Kris Yumul
Art Director

Karl Bellagio
Lead Developer

Lynda Greenberg
Head of Digital Media

Matthew Belanic
Web Developer

Danica Woolworth
Graphic Designer

Stacey Gabriel
Administrative & Social Media Coordinator

Dave Sibley
Illustrator & Photographer