We bring client vision and marketing strategy to life. Our team’s 360-degree capabilities include every aspect of strategic branding and design, from marketing strategy and identity to product photography, digital campaigns, and packaging inserts. We aim to anticipate every detail so our clients don’t even have to ask. It’s strategy and design with purpose.
Your company’s identity is more than just a name – it’s the essence of your brand. As visual storytellers, we partner with you to create just the right look and feel for your brand, and spell out the key style guidelines to help you maintain consistency as your business grows.
We dig deep not just into the tale you want to tell, but also who you want to listen to that story. Brand identity drives your customer’s emotional response to your company, its products and services. Let’s make sure it’s everything you need it to be.
Even in the digital age, print still plays a vital role in your brand communications. Humans crave tactile interaction, and printed materials offer controlled interactions with real lasting power.
Consider the impact of heavy, engraved cotton paper – or creatively designed packaging from sustainable sources. Give your in-person customers a well-crafted piece they can take home and share.
We say “Don’t judge a book by its cover,” but when you’re picking out a bottle of wine, a chocolate treat or a pair of weightlifting gloves, we all know you’re focused on the package just as much as the product. Packaging is one of the most important parts of the decision to purchase.
There’s more to packaging design than just design, though. It has to be functional, easy to store and distribute, and effective at telling the story of your brand and product – even in a crowded and distracting marketplace. That’s a tall order, but one our experienced team loves to fulfill.
In today’s world, the most important marketing tools for any business are a well-designed and functional website and social media presence. Customers are savvy and do their own research online. If your product or service is poorly presented, they’re going elsewhere and you’ve missed your opportunity.
Websites need more than just a well-thought-out user experience and great design – they also need to make sense. The experience and content need to hang together to tell your story, and be rounded out with integrated ecommerce, targeted email campaigns and social media mingling for a full 24/7 brand experience.
We’ve cultivated some in-house specializations over the years that give our projects and clients a little extra. Sometimes you need an on location photoshoot, sometimes you need quality product photography.
We’ve been art directing large photoshoots for sporting goods companies and luxury wineries since 2000. We’ve also been doing custom illustrations, in house product photography and social media consulting and management for clients.
The process of defining a project path starts with some serious digging. We ask a lot of questions to define a client’s goals and agree on specific project parameters. From there, we research the product or service and explore the competitive landscape. We identify what sets the brand and how we can use those differences to the client’s advantage.
We run internal brainstorming sessions, entertaining a wide range of creative concepts. Through further exploration, we refine the concepts and develop related content. During this process, we see the unique brand experience begin to emerge.
In the create phase, the idea is executed and distributed. This may involve launching a website or doing a final press check on a label or brochure. Everything is consistent in the brand experience by our measure.