Digital Service Announcement: UA To GA4 Conversions
June 21, 2023
LESS THAN TWO WEEKS
It’s coming down to the wire! Google is replacing Universal Analytics (UA) with Google Analytics 4 (GA4). The sunset date for UA is July 1, 2023. After this date, UA will not collect any new data. Migrating can be a complicated process, even if you’re already using Google Tag Manager (GTM). This transition is a good time to audit your existing analytics tracking to make sure your GA4 setup is as good, or even better than your UA setup. designthis! can help with auditing UA and creating a plan to setup up the proper tags so that the transition is seamless.
WHAT WILL HAPPEN TO MY UA DATA?
Google will provide access to data from UA for at least 6 months after July 1, 2023. After that, it’s gone.
OUR GA4 MIGRATION SERVICES
We have already begun converting our clients over, with or without ecommerce. Below are the services we offer:
Small Business UA to GA4 – Starting at $1200*
Convert UA tracking to work in GA4 and confirm tracking data in GA4 using GTA. These may include: Clicks, Page Views, Bounce Rate.
Set up 5 basic goals and conversions.
Test and debug all tracking. Some tags may not transfer due to GA4s system and those will be quoted separately.
UA to GA4 with ecommerce – Starting at $3000.
Convert UA tracking to work in GA4 and confirm tracking data in GA4 using GTA. These may include: Clicks, Page Views, Bounce Rate.
eCommerce Metrics would include: Purchase, Add to Cart, Product Impression (View)
Set up 10 basic goals and conversions.
This may include: purchase, add to cart, remove from cart, product impressions, first time visitor, clicks, etc.
Test and debug all tracking. Some tags may not transfer due to GA4s system and those will be quoted separately.
But that’s not all! If you select a plan with us, we will provide a complimentary Google Analytics Overview Dashboard that allows you to track your data in a quick and easy-to-understand way.
If you’re interested in starting a project or learning more, please reach out. The sooner, the better!